Tuesday 10 January 2023
Forte-Toko launches brand refresh to signal next stage in company’s evolution
By Forte Laos




Vientiane, Laos – Forte-Toko, a premier general insurance company, has unveiled a refreshed logo and tagline ‘Live with confidence.’ to mark the next phase of the company’s growth.

Forte-Toko will now be known as Forte to align with its headquarters in Cambodia, where it has been well established for over 20 years as the largest general insurer and also a fast-growing life insurer.
As part of its brand refresh, Forte has sharpened its vision, mission and values to emphasise its focus on providing innovative customer-focused products and services and expanding their general and life insurance offering across more markets in the region.







The brand development and new tagline, ‘Live with confidence’, aim to humanise insurance and financial services in an empowering way while taking a stand on sustainable growth and building capacity in people.


Charles Cheo, Group Executive Chairman of Forte, said “Forte has built our success upon being customer-focused, forward-thinking and innovative over the past two decades. We believe that building stronger brand equity, coupled with our strong financial outlook based on our ‘AA’ Global Credit Rating Co ranking in terms of national financial ratings, will add value for our shareholders and transform Forte into a regional player. We look forward to even more successful decades to come.”

Mr Youk Chamroeunrith, Group Chief Executive Officer of Forte, said “It’s time for us to move forward and modernise for today’s digital age. Our refreshed brand identity signifies confidence and optimism in moving forward as one Forte family with a strong purpose, aligned with our vision to protect and empower everyone in the region for a better future – one person, one business at a time.”


Mr Sean Thorninn, Chief Executive Officer of Forte Laos, said “Since our company’s inception in 2007, our aim is to set the standard for the industry here, focusing on offering innovative and relevant insurance products and superior customer service. We, the management at Forte Laos, are committed to provide an even better experience for our customers, staff, and our Lao community from now on so that everyone can live with confidence.”


Ms Sharliza Rahman, Group Chief Brand and Digital Officer of Forte, said “We have evolved Forte’s brand and messaging to better reflect who we are today and to match our ambitions for the future. It signals our intent to empower people by providing them with a safety net which enables them to have the courage to achieve their aspirations. Our brand evolution was done sensitively while staying true to our heritage and history to give our brand a dynamic and confident new look.”



In the coming months, Forte will be rolling out their refreshed brand identity in stages across various touchpoints and running regional marketing campaigns in Cambodia and Laos.

Forte has achieved regional recognition as Domestic Insurer of the Year by Insurance Asia Awards for the second time and Best General Insurance Company in Cambodia by Global Banking and Finance Review for 8 years in a row.

About Forte Insurance

Forte is leading the growth of the insurance industry in emerging Southeast Asia with its vision to protect and empower everyone in the region for a better future – one person, one business at a time. Forte Laos was established in 2007 and has remained true to its mission to provide innovative customer-focused products and services, build capacity in people, and contribute to the progress of the insurance industry in the markets they operate in. Offering both general and life insurance in Cambodia, and general insurance in Laos, Forte is the preferred partner of multinational insurers. Forte is also an employer of choice which offers a collaborative workplace that rewards achievement and provides opportunities for employees to grow through professional education and development.

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